Your Culture IS Your Brand
How do top companies develop brands that nurture customer loyalty and increase profit margins?
Successful companies start by looking inside. They monitor their brands and schedule routine brand and culture audits to ensure they are delivering consistent, delightful customer experiences.
They examine their culture, mission and values, comparing them to what their brand promises, or what they would like it to evoke. Sometimes this internal look is quite revealing. Gaps discovered between a company’s values and culture versus what the brand is communicating, or what customers experience, can be eye-opening.
A brand deep-dive is a powerful tool for revisiting your organization’s target market, mission, unique value and brand personality. These inform the pillars of your brand and enable you to create and deliver the exact experience your brand promises to customers.
Ask yourself (or better yet, ask your team):
Is your brand in alignment with your internal company culture?
Does each employee understand the promise your brand is making?
Do your customers get a consistent brand experience regardless of the situation, role, or geographic location?
Are you confident your customers know what your brand stands for – and do they feel connected to it?
A Brand and Culture deep-dive is the first step toward creating a distinctive brand that sets you apart in a crowded field of competitors, and fuels enviable brand loyalty and devotion.
Done properly, every employee will carry your brand’s DNA, while customers and influencers will carry your brand to their friends and followers.
Where do we start?
Let us help you implement a program specifically tailored to your company and culture. We’ll engage your teams in lively, interactive sessions that get to the heart of it all: your core values, what inspires you, what inspires your customers – and what your brand aspires to become. We’ll work together to create a brand with a personality that is unique, authentic and resonates internally and externally. We’ll finish with an engagement strategy for total Brand Infusion®. The result: Loyal customers, greater customer conversion and retention rates, and increased Net Promoter Scores.