How Great Brands Become Legendary
How do great brands become legendary? Successful companies understand the only real differentiator between themselves and their competitors is the strength of their brand. No question about it, product features are important, but when there is product parity or highly similar features and benefits, only strong brands win the hearts and minds of customers.
That’s why top brands like Apple, Google, Virgin and Zappos are passionate about protecting the equity they’ve built in their brands. Four very different brands, with vastly different personalities, consistently trouncing their competitors.
How do they do it?
By ensuring every single interaction at any time with each customer and prospect, creates an overwhelmingly delightful customer experience 100% of the time.
This is how great brands become legendary.
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