ABOUT

We Approach Your Business with Passion, Vision and Expertise

With deep roots in the San Diego region, we’ve developed a high-caliber base of trusted partners with whom we have teamed repeatedly over the years to deliver exceptional results. For each client engagement, we determine the talent needed, then assemble and deploy a customized team with the specific skills and expertise required. We are proud to have worked with some of the finest writers, web designers and developers, content strategists, design thinking experts, graphic designers and other professional specialists in the area. You can trust your next marketing initiative to the professional team led by Innoventure Consulting Group.

Meet Roz Mancinelli, Chief Brand Builder and Team Leader

With more than 20 years working in both the agency and client sides of the business, Roz brings deep understanding of what drives customers to prefer one company’s brand over another. She has led business initiatives for a number of organizations including Intuit, where she drove infusion of the TurboTax Brand Character and Customer Experience principles deeply into her team’s DNA. A collaborative leader and creative problem solver, she works closely with client teams to skillfully gain buy-in across organizations. Roz has built a solid track record of delivering consistently exceptional results with companies ranging from start-ups to Fortune 500 companies. Roz is a dynamic and engaging facilitator and strategist, fluent in software and technology, real estate development and construction, professional and financial services, nonprofits, hospitality and membership organizations. She is a member of the BYU Management Society; Past President and member of SD Direct, formerly known as the San Diego Direct Marketing Association; a member of the Sales Leadership Alliance; and led the Branding Task Force for Options For All, (formerly Employment & Community Options), a nonprofit organization that creates programs that give adults with disabilities more options for living their lives to the fullest.

 

Meet Kim McNealy, Marketing Implementation & CMO Advisor, CMO Mojo

Roz and Kim met when they worked at Intuit on the TurboTax brand, then subsequently partnered while consulting for Renovate America: Roz driving the new brand initiative and Kim driving the product team’s roadmap and leadership development program. There, they joined forces to lead the creation, launch and company-wide operationalization of Renovate America’s customer experience principles.

Enjoying the synergies and benefits of working together, they partnered to develop and offer the Kick-Starter Program Series and have since delivered Kick-Starters and full brand development programs to several clients together.

Kim McNealy is the Founder of CMO Mojo, helping superpower the next generation of marketing leaders, maximizing their impact by leveraging lean/agile marketing principles.  Kim’s previous roles include…

  • VP Marketing & User Experience at Global Analytics
  • Marketing Strategy, Innovation & Insights Director at Intuit
  • Brand Manager at General Mills
  • U.S. Navy Nuclear Submarine Officer

Kim has led marketing efforts for brands including: Intuit’s Turbo Tax, Yoplait, Betty Crocker, Pillsbury & Nature Valley. He earned his Bachelor’s degree from the U.S. Naval Academy and his MBA from Northwestern University’s Kellogg School of Management. He is currently a member of the Corporate Alliance, and President of the BYU Management Society, San Diego Chapter.